How to Create Engaging Content

Content is seemingly easy for those who do not create content. You simply sit behind a microphone, or in front of a camera, and record your thoughts, opinions, experiences, and then share your content on a platform for people to discover it.

Easy.

We wish it was. But the fact is, it isn't.

For you to create engaging content, it will need a purpose. A reason. It needs planning. It needs a strategy. It needs to know it's target customer. It needs to know how to reach them. It needs to know how to engage them. It needs to know how to keep them. It needs to know how to keep them coming back.

If it doesn't know these things then you stand the chance of your content being ignored. You will be creating content for the sake of creating content.

Before you create any content, ask this question first. What is the purpose, and who is it for?

And, more importantly, know the answer before you start.

We asked this question at S:B:M, and answered it, when we created a live betting watchalong.

A live betting service is not designed to just keep customers engaged with the latest scores, the latest odds, and the current best bets, while this does play an important part, it's biggest function is to create entertainment, fun, and to offer your customer an experience that keeps them engaged, and importantly, keeps them on your sportsbook and keeps coming back for more.

It's purpose is to have fun and to build a community.

A live betting watchalong is a place where people who love sport and like to have a bet on sport, can come together to enjoy the highs, and the lows, of sport and betting together.

Celebrating victories, winning bets, or commiserating over defeats and losing bets, with others, can enhance the emotional experience. The shared excitement and energy of a group can make the event more memorable.

And this is what keeps people engaged and will keep them coming back.

And this is before you throw in gamification.

• Polls.

• Quizzes.

• Competitions.

• Challenges.

A live betting service is proven to increase dwell time on a sportsbook when sport is live by 70%.

Why? Because a live betting watchalong is more than content. It's entertainment.

If you would like to know more about a live betting service, and how it can work for you, please email hello@sportsbroadcastmedia.co.uk or click here