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Avoid Customer Drop-off: Live Betting Watchalong.

  • Writer: SBM
    SBM
  • Jan 22, 2024
  • 2 min read

Updated: Aug 5

It's a familiar scenario for any sportsbook. The whistle blows for kick-off in a massive match, a title-deciding clash between Manchester City and Liverpool. Your customers have placed their pre-game bets, and the drama is about to unfold. But as the game gets underway, you see a predictable drop-off in engagement. Most sportsbooks simply accept this as a fact of life, believing they can't possibly compete with the allure of live football or any other live sport.


But what if you didn't have to compete. What if you could become an essential part of the live experience?


The most dynamic and exciting time for a sportsbook is precisely when the action is happening. Goals are scored, fortunes change, and odds shift dramatically. This is the moment your customers are most emotionally and mentally invested. They are receptive to new information and new betting opportunities. So, why wouldn't you engage with them at this crucial time?


The key to keeping customers on your sportsbook isn't about competing with the game—it's about enhancing it.


Sports Broadcast Media. Live betting watchalong.

The Power of Data: Your Second Screen Experience. Live Betting Watchalong


The answer lies in data, but not just any data. We're talking about the latest, "here and now" data that provides context and guidance for the next bet. The challenge is presenting this information in a way that is engaging, easy to digest, and actionable.

A comprehensive live betting watchalong service can be the perfect solution. By offering a "second screen" experience, you can provide real-time updates and insights that complement what your customers are watching on their main screen. Imagine providing stats like:

  • Shot on Target: "City have had 3 shots on target in the last 10 minutes. A goal looks likely. Bet on the next goal scorer now!"

  • Corner Count: "Liverpool is dominating the corner count. Odds on them to win the next corner are at X.XX."

  • Player Performance: "De Bruyne's passes completed in the final third are at a season-high. He's at the heart of everything. Check out our latest prices on his assists."


This kind of sports betting content turns your platform from a static betting slip into a dynamic, informative hub.


The Proof is in the Numbers


The goal of a second screen experience is to create a more immersive and interactive user journey. It allows customers to engage with the live action on a deeper level. This trend has exploded thanks to smartphones and tablets, which make it easy for people to access additional content while enjoying the primary media.


And the data supports this approach. Sports Broadcast Media can demonstrate that viewers of live betting watchalong stay on a sportsbook's site for 70% longer than non-viewers. That's a significant increase in engagement and a clear indicator of the value customers place on this kind of real-time content.


So, the question isn't "Why should you engage your customers when sports are live?" but rather, "Why shouldn't you?"


By embracing the unpredictability of live sport and using real-time data to create a compelling second screen experience, you're not just competing—you're becoming an indispensable part of the game.


Ready to offer a better live streaming and betting experience?


If you are interested in a live betting watchalong, click here

 
 
 
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