SPORTS BROADCAST MEDIA
World Cup
Content Sorted
World Cup Video
Podcast Preview Series
Recognisable former internationals build trust and authority
Content aligned to betting moments, not just fixtures
Long-form video increases time spent with brand
Short-form clips drive reach, acquisition and re-engagement
One package delivers complete World Cup coverage with consistent quality
A premium, end-to-end World Cup Podcast Preview Series featuring former England and Scotland internationals, delivering expert, betting-focused analysis from pre-tournament build-up through to the Final.
Designed specifically for sportsbooks, operators and affiliates, this package provides timely, authoritative content aligned to fixtures, markets and key betting moments across the tournament.
26 podcasts in total, supported by short-form social content to maximise reach, engagement and retention.
Editorial Coverage
The series is structured to mirror the betting lifecycle of the tournament:
2 x Pre-Tournament Previews
12 x Group Stage Matchday Previews
4 x Round of 32 Previews
4 x Round of 16 Previews
2 x Quarter-finals Previews
1 x Semi-finals Previews
1 x Third-place playoff & Final Preview
Format
26 x podcasts across the full World Cup
20–40 minutes per episode, Minimum 2 presenters in our (UK) studio
1 remote expert guest from the USA per show
Chris Iwelumo – former Scotland international striker
Paul Robinson – former England international goalkeeper
Expert Daily
Social Content
Authority & Trust: Feature instantly recognisable former internationals, Paul Robinson (ex-England) and Chris Iwelumo (ex-Scotland), providing expert analysis from the USA and Mexico where they’re covering the tournament.
Timeliness: Daily self-shot videos deliver immediate reaction and analysis on the biggest talking point of the day. We’ll receive the content overnight UK time and turn it around to make sure your content hijacks the trends before they emerge in your active geos.
High-Volume Engagement: Daily, ready-to-publish social video assets optimised for all major platforms, perfect for quick pre-match hooks, online discussion, and post-match analysis.
Expert Daily Social Content
Talent
Paul Robinson (ex-England GK) & Chris Iwelumo
(ex-Scotland ST)
Coverage
41 days (June 9 – July 20)
Volume
41 distinct, high-impact video assets, each
approx 60secs.
Content
Daily reaction and expert opinion on the biggest tournament talking point
Delivery
Fully edited, ready-to-publish social media video files