SPORTS BROADCAST MEDIA
Our Expert Team
At Sports Broadcast Media (SBM), we're driven by a passion for live sports and a commitment to delivering innovative, market-leading content for the betting and broadcasting industries. Born from decades of experience in sports reporting and broadcasting, we specialise in transforming passive viewers into active, engaged communities through best-in-class audiovisual experiences.
Our Mission & Values
Our mission is simple: to bring sports to life like never before. We achieve this by combining our team's deep-rooted sports expertise with cutting-edge technology to produce engaging content that entertains, informs, and captivates your audience. We're committed to providing exceptional sports coverage, capturing the biggest games and events, and sharing the most compelling stories and personalities in the world of sport.
We are skilled in delivering a wide range of broadcast-quality media, including innovative live betting services, podcast and vodcast packages covering sports, esports, reality TV, politics, and more. Our content is designed to inform and entertain, and is backed by data-driven insights and expert analysis.
Meet our Creative Team
Our team is the driving force behind our success. We bring together decades of experience in sports reporting, broadcasting, and content creation, ensuring that every project is delivered with passion and expertise.
Alastair
Al Ross, Sports Producer, Presenter, and Journalist: Al has worked as a Sports Producer and Presenter at the BBC World Service and as an independent network radio and BBC Sport journalist and commentator. He also spent nine years on William Hill Radio.
Gavin
Gavin Puszczalowskyi is a Radio and Online Presenter: Gavin has 17 years of experience as a commercial radio presenter and is a former BBC radio presenter. He also has 10 years of experience presenting online radio for William Hill Radio.
Mark
Mark Hitchings, Award-Winning Breakfast Radio Producer: With 25 years of experience, Mark has earned numerous UK and European awards. He possesses a deep understanding of content strategy and audience targeting.
Jonny
Jonathan Baxandall, iGaming Commercial Expert: With 10 years of experience in the iGaming industry, Jonathan has driven commercial success at renowned sports betting brands such as Sky Bet and Pinnacle. He excels in acquisition, retention, and engaging sports audiences, with a proven record of launching successful influencer-led content strategies.
David
David Easson, Broadcast Journalist and Sports Commentator: David brings over 20 years of experience as a broadcast journalist, radio newsreader, sports reporter, and commentator. He has covered Premier League and Championship football for Sky Sports, Talksport, and local radio, and has reported on seven Olympic Games.
Sam
Sam Hart is an experienced video and content producer who has worked at Spotlight Sports Group. Sam is a Horse racing expert and runs the Next Gen Racing Youtube channel. He brings expertise in content SEO.