Objectives

​

Sports Broadcast Media (SBM) partnered with Paul Robinson, the respected former England goalkeeper and prominent football pundit, to enhance his social media presence and maximise his online reach. The primary objectives were to:  

​

• Increase engagement with his existing fan base and the wider football community.

• Grow his follower base across key social media platforms, particularly X (formerly Twitter).

• Establish a consistent and compelling brand voice that reflects his expertise and personality within the sports media landscape.

• Leverage social media marketing to further solidify his position as a leading voice in football commentary and analysis.

​

Strategy

​

SBM implemented a comprehensive and data-driven social media management strategy tailored to Paul Robinson's specific needs and goals. This strategy focused on:

​

• Consistent Content Publishing: Developing a strategic content calendar to ensure regular and timely posts across all platforms, maximising engagement and impressions within the fast-paced sports social media environment.

• Targeted Content Creation: Producing a mix of high-quality video content, engaging image content, and insightful textual updates relevant to football news, analysis, and commentary.

• Community Engagement: Actively managing direct messages (DMs) to foster direct interaction with fans and ensure important inquiries are addressed promptly.

• Strategic Hashtag Optimisation: Utilising relevant football hashtags, sports hashtags, and trending topic hashtags to increase visibility and reach a broader audience.

• Performance Monitoring and Analysis: Continuously tracking key social media metrics to measure the effectiveness of the strategy and make data-driven adjustments to optimise results.

​

Results

 

SBM's strategic social media management has delivered significant positive results for Paul Robinson in only a matter of days:

​

• Increased Impressions: Achieved over 1.2 million impressions on his X (formerly Twitter) account within the first 30 days, demonstrating a substantial increase in visibility within the football community on Twitter.

• Enhanced Engagement: Garnered over 20,000 likes across his social media platforms, again within the first 30 days, indicating a strong connection with his audience.

• Follower Growth: Expanded his X (Twitter) follower base to 23K, building a larger and more engaged online community.

• ​

These results showcase SBM's ability to effectively manage and grow the social media presence of prominent sports personalities.

​

SBM's Comprehensive Social Media Management Services for the Sports Industry

Sports Broadcast Media offers a full suite of social media management services tailored to the unique needs of clients in the sports industry.

​

Contact Sports Broadcast Media today to discuss how our expert social media management services can help you achieve your online goals within the dynamic sports marketing landscape.