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Sports Broadcast Media showcase live betting content at ICE London 2023

Updated: Mar 8, 2023

S:B:M attended ICE London, one of the largest gaming industry conferences this week, where we demonstrated our unique and market-leading live betting services.

Sports Broadcast Media were selected, after a judging process, to be one of twelve companies, from 40 who entered, to take part in Pitch ICE. Pitch ICE offered 12 gaming entrepreneurs the opportunity to showcase their companies, solutions and innovative approaches to visitors and keen industry investors.

During the 3 days of ICE, S:B:M spoke to a number sportsbooks and sportsbook providers who are looking at ways of engaging customers when sport is being played live.

Mark Hitchings, Head of Technology and Gavin Puszczalowskyi, Programme Director at S:B:M, both featured on the "Day 3 highlights" of ICE, alongside the former Real Madrid, Barcelona and Portugal footballing superstar, Luis Figo.

Gavin was interviewed about the live betting services that S:B:M provide and the significant increase in customer engagement it delivers when sport is being played live. You can read the full interview here

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