Objectives

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A leading sports betting data provider, PA Betting Services, organised a crucial industry conference aimed at deepening engagement with key stakeholders and launching their new brand identity, "Podium." Their primary objective was to reinforce their position as the go-to source for critical sports data within the competitive betting industry. To significantly amplify the reach and impact of this key event, PA Betting Services partnered with Sports Broadcast Media (SBM), experts in sports event video production and content creation for the betting sector.

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Strategy

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SBM delivered comprehensive on-location video recording services for the entire sports industry conference. This included multi-camera capture of all essential sessions, such as expert panel discussions on the future of sports betting and interactive Q&A sessions with industry leaders. Furthermore, SBM conducted valuable post-session attendee interviews (vox pops), capturing authentic reactions and key takeaways from professionals within the horse racing industry. Leveraging their deep understanding of the racing content landscape and advanced video editing techniques, SBM transformed this raw footage into a compelling and professionally polished content marketing package specifically designed for the sports betting B2B audience.

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Result

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The flagship conference successfully achieved its objectives, effectively introducing the innovative "Podium" brand and further cementing the client's vital role within the horse racing data and broader sports betting industry. The high-quality video content produced by SBM proved instrumental in significantly extending the event's influence and engagement. By providing easily shareable and informative recordings of key discussions and genuine attendee perspectives, SBM empowered PA Betting Services to:

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• Expand their digital reach within the sports betting market: Distribute valuable conference insights to a wider online audience actively seeking information on sports data, betting trends, and industry best practices.

• Boost stakeholder engagement through compelling video marketing: Offer a dynamic and accessible recap of the event, fostering stronger connections and a deeper understanding of their offerings among key partners and potential clients in the sports and betting sectors.

• Solidify their position as thought leaders in the horse racing industry: Showcase the in-depth knowledge shared and the valuable networking opportunities facilitated at their event, reinforcing their authority and attracting new B2B partnerships within the sports betting space.

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This case study highlights SBM's proven expertise in providing end-to-end video production services for sports industry events. Our ability to capture, edit, and deliver high-quality video content enables our clients to effectively reach and engage their target B2B audience in the sports and sports betting industries, ultimately driving brand awareness and fostering business growth.

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Looking for expert support for your professional event in the sports and online betting sectors? Contact Sports Broadcast Media today to discuss how our agile solutions can elevate your content.