Paul Robinson Social Media Management Success: 1.2M Impressions & Increased Engagement with Sports Broadcast Media

Sports Broadcast Media is proud to announce our successful social media management partnership with former England goalkeeper and football pundit, Paul Robinson.

Since taking control, we've achieved a significant surge in engagement and impressions, notably reaching over 1.2 million impressions on his X (formerly Twitter) account. This case study highlights S:B:M's effective social media management strategies for sports personalities.

Paul Robinson's Illustrious Football Career:

Paul Robinson's career began with Leeds United in 1998, where he made 95 appearances, including a memorable Champions League tie against Barcelona. His tenure at Leeds established his reputation as a top-tier goalkeeper.

Tottenham Hotspur Success: Football League Cup Winner

In 2004, Robinson moved to Tottenham Hotspur, debuting in a 1-1 draw against Liverpool. He became a key player at White Hart Lane, famously scoring a 95-yard goal against Ben Foster. Notably, Paul was instrumental in Tottenham's 2007/08 Football League Cup victory, defeating Manchester City, Arsenal, and Chelsea, marking Spurs' last major trophy.

Blackburn Rovers and Burnley:

Robinson's career continued with Blackburn Rovers (189 appearances over 7 years) and Burnley, where he concluded his playing career in 2017.

England National Team:

Paul Robinson earned 41 caps for England, debuting under Sven-Goran Eriksson in 2003. He was a regular starter during the 2006 FIFA World Cup, playing alongside England's "Golden Generation."

Paul Robinson's Media Career: BBC Pundit & More

Since retirement, Paul has become a prominent media figure, working as a co-commentator for BBC 5 Live, covering the Premier League, Champions League, and Europa League. He's also in demand for Premier League Productions, DAZN, Stadium Astro, and contributes regularly to podcasts and football previews for Betfred and Sportsbet.io.

Sports Broadcast Media's Social Media Management Strategy for Paul Robinson:

Sports Broadcast Media implemented a comprehensive content strategy to enhance Paul Robinson's social media presence. This strategy focused on:

Consistent Content Publishing: Ensuring regular posts to maximise engagement, impressions, and follower growth.
Direct Message Management: Handling all DMs and ensuring important messages reach Paul.

Proven Results: Increased Engagement and Follower Growth:

Our strategy has yielded impressive results:

Over 1.2 million impressions on Paul's X account.
More than 20,000 likes.
Growth to 22.4K followers on X.

You can view, and follow Paul on X here

Sports Broadcast Media: Your Social Media Management Partner:

Sports Broadcast Media offers comprehensive social media management services across all platforms. Whether you're a seasoned professional or new to social media, we can help you build and enhance your online presence.

Our Social Media Strategy Development:

Brand Awareness: We increase your visibility and brand recognition.
Style Guide: We establish a consistent and engaging brand voice.
Engagement: We drive interactions through likes, comments, and shares.
Follower Growth: We expand your audience and build a loyal following.
Lead Generation: We leverage social media to attract potential clients.
Profile Creation: We create and optimise your social media profiles.

Content Strategy:

Video Content: We produce engaging videos for maximum impact.
Image Content: We create visually appealing images to showcase your brand.
User-Generated Content: We leverage audience content to foster engagement.
Content Calendar: We develop a strategic content calendar for consistent posting.

Engagement Strategy:

Comment and DM Response: We actively engage with your audience.
Hashtag Optimisation: We use relevant hashtags to increase visibility.
Contests and Giveaways: We drive participation and attract new followers.
Polls and Questions: We spark conversations and encourage engagement.

Social Media Analysis and Metric Data Reporting:

Reach and Impressions Tracking: We monitor your visibility.
Engagement Metrics: We analyse likes, shares, and comments.
Click-Through Rate (CTR) and Conversion Rates: We measure campaign effectiveness.
Performance Reporting: We provide regular updates and adapt strategies based on analytics.
Trend Monitoring: We keep you informed of the latest social media trends.

Contact Sports Broadcast Media:

If you would like Sports Broadcast Media to manager your social media or if you have any questions, or would like more information, please email hello@sportsbroadcastmedia.co.uk